Sam Boswell Automotive Group

Internet Lead Cadence

Days 1–3: 3×3 cadence (text + call + email). Days 4–5: 2×2. Days 6–7: 1×1 value-driven touches. Day 8+: newsletter transition. Variables in [brackets] are auto-filled from the CRM.

If customer responds → STOP automation, rep takes over manually

Day 8+

Newsletter Transition

Lead enters the Sam Boswell Newsletter — sends on the 1st and 15th of each month. General brand content, inventory highlights, and community updates. CAN-SPAM compliant with unsubscribe link. Plus a monthly specials text and a monthly specials email (manufacturer rebates & offers).

Day Window

Active cadence

17+

Total Touches

Days 1-7 combined

10K

Emails/Month

Current Tekion allocation

Internet Lead Cadence

Day 1First Contact (3×3)3 touches

TextAuto-text from salesperson

EmailWelcome + Boswell Advantage intro

PhonePhone call within 5 minutes

Day 2Day 2 (3×3)3 touches

TextCheck-in + confirm number saved

PhonePhone call attempt #1

PhonePhone call attempt #2 (later in day)

Day 3Day 3 (3×3)3 touches

TextValue-driven text

PhonePhone call attempt

EmailBoswell Advantage video + value prop

Day 4Day 4 (2×2)2 touches

TextSoft check-in

PhonePhone call attempt

Day 5Day 5 (2×2)2 touches

TextUrgency / availability update

TaskManager reviews lead status

Day 6Day 6 (1×1)1 touch

TextValue-driven check-in

Day 7Day 7 — Final Touch (1×1)2 touches

Email"Door is always open" farewell

TaskAssign lead stage: Hot / Warm / Nurture